Social Media: The New Face of Sweepstakes and Promotions

Social media and user generated content continue to be an important part of most contests and sweepstakes. New websites and apps--like Pinterest, Instagram or Facebook--are constantly being used for the latest promotions. Marketers in the know appreciate this. Successful social media promotions are possible, as long as you have defined goals and an understanding of the ever-changing rules.

At Olshan, our sweepstakes law attorneys help clients structure online social media campaigns that achieve their business objectives while minimizing the risk of legal repercussions.

Full Scope of Legal Services

We provide a full scope of legal services, including the development of:

Don't Take Risks

Without properly structuring your online promotion, you can run the risk of:

Third Parties Have Their Own Terms and Conditions

Facebook, Twitter and Pinterest each has its own set of promotion guidelines. If Facebook is an element of your social media promotion campaign, you need to understand the Facebook promotion guidelines as well as the state and federal contest and promotion laws.

When you work with Olshan, you can have confidence that not only have your promotional goals been taken into consideration, but that someone is working toward protecting your legal bases.

Starting Your Promotional Campaign Right

These are just a few of the issues that must be contemplated in order to draft contest rules before your promotional campaign begins.

Before you begin your next social media campaign, contact us to meet with an experienced online sweepstakes attorney at Olshan Frome Wolosky LLP, who understands the business of marketing and promotions. Our sweepstakes lawyers will help you ensure your promotion is in compliance with federal and state laws and regulations.

"Andrew is a very strong team leader who handles our corporate legal affairs with the utmost professionalism and accuracy."
Chambers USA
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