The Changing Legal Scene of Contests and Promotions

Whatever channels you or your client use to bring your promotion to the public - in-store, broadcast, online, app or mobile - the promotions attorneys at Olshan will work with you to help ensure that the structural integrity of the campaign is legally sound.

Our clients range from Fortune 100 companies, advertising and promotions agencies, to in-house marketing departments, Internet entrepreneurs, start-ups and other law firms. Our clients may have widely varying resources with which to carry out their campaigns, but they all share the common goal of using the most effective and accurate means of promoting their company brand through the use of contests and promotions. Promotions, marketing and advertising law are part of Olshan's core practice. Our firm's attorneys have more than 70 years of collective experience in all areas of traditional promotional marketing, including incentive programs, retail and business promotions, coupons and rebates, sweepstakes, game play and skill contests, special event marketing, sponsorships, endorsements, online auctions, telemarketing, and email marketing.

Getting Your Game Off the Ground

Contests and promotions are exciting for all involved, but excitement can quickly turn to frustration if contestants or customers are confused or perceive the promotion to be unfair. That is why it is vitally important to structure promotions correctly from the beginning. Our promotional attorneys can assist you with:

Recent Promotions 

Recent Campaigns

Our promotions lawyers are equally prepared to meet the unique needs of online and interactive marketers in the fast-evolving world of online sweepstakes, mobile contests, and user-generated-content contests.

Some of the campaigns we have worked on include:

Defense, Should a Problem Arise

We help advertisers and agencies avoid legal pitfalls by developing legal rules for local, national and international promotions. We also represent clients in regulatory investigations and lawsuits brought by competitors, governmental agencies, and private plaintiffs.  Our job is to help you avoid these challenges, but we are prepared to assist you with any situation that can arise.

A Predictable Cost

The Advertising, Marketing & Promotions group at Olshan offers clients the options of a fixed project-based fee, an hourly rate, or a monthly retainer relationship. Whichever method you choose, you are guaranteed access to an experienced attorney who knows sweepstakes and promotions law inside and out. 

For guidance on promotional marketing law, contact the Advertising, Marketing & Promotions group at (212) 451-2258. We represent direct marketing and promotion clients in New York, New Jersey and across the U.S. and Canada.

“Noted for its capabilities in handling sweepstakes and contests, advertising clearance, and advising on direct marketing law and in regulatory investigations.”
Legal 500 US
Jump to Page

Necessary Cookies

Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.

Analytical Cookies

Analytical cookies help us improve our website by collecting and reporting information on its usage. We access and process information from these cookies at an aggregate level.